Marie Carter, editor of Pets Magzine, reports in a feature-length article for The Independent that she was delighted to catch up with the founder and Clinical Director of The London Cat Clinic, Dr Jeremy Campbell BVSc, MANZCVS (Feline Med) RCVS Advanced Practitioner (Feline Medicine) MRCVS, an Advanced Practitioner in Feline Medicine, who was moved to launch The London Cat Clinic to cater for cat owners, who are deterred from bringing their pets to the vets because the average practice you encounter on the high street just seems way too dog-centric. She highlights Dr Jeremy's mission to make cats less terrified when they have to visit the vets.

Talking about needs of the cat-owning population, Marie reports that Dr Jeremy is passionate about cats and has dedicated the latter part of his career to learning about, and providing expert medical care to felines. His experience over the years has taught him that cats respond better when cared for in an environment designed and built around their specific needs. The rewards and challenges of caring for and healing such a subtle animal saw his professional and personal feline interest become a driving focus.

Dr Jeremy said "Our staff are all cat-owners and know there are specific, gentle ways that we can handle our patients to ensure we are able to do as much with them – it involves a lot of large fluffy towels sprayed with a cat-calming pheromone  – and quiet, unhurried movements. A cat that is manhandled out of the carrier and scruffed to the table is not going to be compliant now or next time – negative reinforcement complete and Defcon 2.”

He added, "It is a great honour to see The London Cat Clinic featured in a national newspaer and I hope this article helps raise awareness of the different medical needs of cats, who are not small dogs, and highlights that being faced down by a large Labrador on a visit to the vet is really stressful for a cat. However friendly their owner thinks their dog is, the cat is unlikely to feel the same!"

Marie concludes "The cacophony of canine noise, barking, whining and clawing [at a mixed veterinary practice], can send a cat’s cortisol stress hormones soaring through the roof. Dr Campbell and his team are acutely aware of the issues involved in the stressful business of transporting a cat to the clinic, so they will first give the cat owner advice over the phone, email, website, or even via video link to help make the trip to the vet’s calmer and more reassuring for both them and their pet."

Follow the link to our Press Page https://www.thelondoncatclinic.co.uk/press/  to read the full article.